Luxury Tented Creations
About Bushtec Luxury Tented Creations
For over five decades, Bushtec Luxury Tented Creations has been shaping remarkable experiences through engineering excellence, sustainable design, and unrivalled craftsmanship.
Every structure we create is an expression of precision – a blend of luxury, comfort, and technical innovation designed to perform beautifully in the world’s most demanding locations.
A legacy of Craftmanship and Innovation
Since 1968, Bushtec has been synonymous with quality, durability, and design leadership. As a division of Canvas and Tent, our heritage is built on supplying world-leading tented solutions to safari destinations, governments, conservation organisations, resorts, and adventure operators worldwide.
Our commitment to innovation continues to set us apart – from pioneering the iconic Meru range to redefining modern luxury tents that offer the flexibility, comfort, and performance demanded by today’s hospitality landscape.
Manufacturing Exellence
Our in-house capabilities and quality control ensure superior results, every time.
Complete Supply Chain Control
As a division of Canvas and Tent, our in-house manufacturing gives us full control over quality, consistency and delivery, ensuring every project meets the highest standard.
Meticulous Quality Assurance
Every tent is carefully handmade, preassembled by skilled artisans and inspected before shipment, guaranteeing quality, flawless installation and complete peace of mind.
State-of-the-Art R&D
Our research and development lab brings together engineers, designers, and technical specialists who constantly push the boundaries of tented architecture and hospitality design, ensuring we remain at the forefront of the industry.
Global Distribution Network
With a world-class and growing distribution network, our products reach clients across the globe – always designed to impress, and built to last.
A Team of Experts Behind Every Build
With decades of mastery, our leadership, sales and design teams bring deep expertise and innovative thinking, ensuring every Bushtec project is crafted with intention, precision and purpose.
Bushtec Leadership
Eric Goldblum
Group Chairman
Eric Goldblum is an industrialist and private equity investor with leadership interests across manufacturing, food production, property development, and hospitality infrastructure. As Group Chairman of Bushtec, Canvas and Tent, and Brenco Brands, he oversees global operations that design and deliver world-class tented structures for the hospitality, adventure, defence, and mining sectors. His business portfolio spans essential food manufacturing, commercial and industrial property, and strategic investments that support long-term sector growth. Eric is known for his decisive leadership and ability to build resilient, high-performance organisations. Outside of work, he is a dedicated husband, father, and grandfather who enjoys golf and time spent in the bush.
Hans Hillebrand
Group CEO
Hans Hillebrand is the Group CEO of Canvas and Tent, parent company to Bushtec, overseeing global strategy, operational excellence, and market expansion across six continents. Known for people-centred leadership and executional rigor, Hans has strengthened the organisation’s global footprint through strategic partnerships in the US, GCC, Australia, Africa, and Europe. His background includes senior roles in financial services at J.P. Morgan, Standard Bank, and FNB, with a focus on international business and strategic growth. Hans holds an MBA from Sacred Heart University in Connecticut. He is also a proud father of two, balancing a demanding global role with a strong commitment to family life.
Willem van Ree
MD at Canvas and Tent Manufacturing
Willem van Ree is a Senior Manager at Canvas and Tent with over three decades of experience in modular shelter systems, rapid deployment solutions, and technical product design. His background spans operations, procurement, compliance, and technical development, shaping a product range that serves luxury tourism, military, mining, and humanitarian sectors. Willem’s early training as a tailor provides a foundation of craftsmanship that continues to inform his approach to quality and precision. He is known for his practical problem-solving and deep product knowledge. Outside of work, Willem enjoys time in the bushveld, wildlife tracking, and hands-on DIY projects.
Willie Burger
Deputy MD at Canvas and Tent Manufacturing
Willie Burger is a Director at Canvas and Tent with 28 years of experience in the design, development and delivery of tented solutions. He specialises in the development of safari and glamping tents, modular shelters and technical product design. His career progressed from a sales and workshop management role to joining Canvas and Tent in 1997, where his expertise has been integral in shaping the business and its innovative product range and production facility. Willie values quality time with family, which keeps him grounded and inspired.
Frans Vermaas
Director – Bustec Hospitality
Frans Vermaas is the Director of Bushtec Hospitality with more than two decades of industry experience developing luxury tented camps in premier destinations around the world. He leads with a strong understanding of client vision, ensuring each project reflects Bushtec’s signature quality, innovation, and design excellence. Frans oversees teams that transform concepts into world-class hospitality environments. Outside of work, he enjoys time in nature with his wife and two sons, where he finds inspiration for the experiences he helps create.
Sales, Design and Marketing
Ruan Fourie
Sales Executive
Ruan Fourie is a Sales Executive with over six years of experience in luxury hospitality and tented accommodation solutions. He partners with clients across global markets to translate their vision into functional, durable, and beautifully designed structures. Ruan is known for his clear communication, relationship-driven approach, and strong problem-solving ability. Outside of work, he enjoys travelling, sports, hunting, and spending time outdoors with family and friends.
Cheryl Oliver
Sales and Logistics Coordinator
Cheryl Oliver is a Sales and Logistics Coordinator with over a decade of experience in sales, international logistics, and client account management. She coordinates the finer operational details that ensure smooth project execution across global markets. Cheryleena is known for her organisation, clear communication, and ability to manage multiple project variables. Outside of work, she enjoys time with family and draws inspiration from hospitality and design.
Ina-Mari Ferreira
Sales Consultant
Ina-Mari Ferreira is a Sales Consultant with over two decades of hospitality experience, offering a well-rounded understanding of operations, logistics, and client service. Her background as a chef and later in operations enables her to guide projects with detail, practicality, and care. Ina-Mari is known for building strong client relationships and navigating complex hospitality requirements with confidence. Outside of work, she enjoys camping, birding, and rock climbing – places where she reconnects with nature.
David Court
Sales Consultant
David Court is a Hospitality and Tourism Consultant with more than three decades of experience across Africa’s safari, tourism, and mobile camp sectors. He specialises in building strategic relationships and developing sustainable, high-quality hospitality experiences tailored to unique environments. David supports corporate, tourism, and safari markets by facilitating partnerships that combine authenticity with operational expertise. Outside of work, he enjoys travel, conservation, and time with his children.
Louis Viljoen
Chief of Design
Louis Viljoen is the Chief of Design with almost two decades of experience shaping luxury tented structures for global tourism markets. He leads the creative and technical design direction for Bushtec, blending structural precision with aesthetic expression. Louis is known for pioneering award-winning tent designs showcased at the African Tourism Indaba since 2014. Outside of work, he values creativity, family, and building – whether through sketches, tools, or hands-on projects.
Christoff Koekemoer
Head of Design
Christoff Koekemoer is a Senior Designer with nearly a decade of experience at Bushtec, specialising in construction detailing and project design management. He transforms creative concepts into buildable, design-led solutions that merge function, form, and client vision. Driven by precision and collaboration, Christoff has a design philosophy that creates spaces that tell stories, making every project reflect innovation and technical excellence. Outside of work, he enjoys the outdoors, sports, and time spent exploring new adventures.
Desmond Breedt
Project Designer
Desmond Breedt is a Project Designer with extensive experience in architectural design and project coordination. He specialises in main area layouts and site-specific planning, blending creative problem-solving with technical precision. Desmond has contributed to numerous international projects, ensuring design integrity from concept to completion. Outside of work, he values innovation, structure, and creativity in all aspects of life.
Etienne Hellerle
Project Designer
Etienne Hellerle is a Project Designer with over a decade of architectural experience, including three years in luxury tented lodge design. His expertise spans concept development, master planning, and site surveys – always guided by creativity and environmental sensitivity. Outside of work, he finds inspiration in nature through camping, hiking, and birding – experiences that influence his thoughtful, balanced approach to design.
Karen Coetzer
Group Marketing Manager
Karen Coetzer is the Group Marketing Manager with close to two decades of experience across marketing, sales, and project management. She specialises in brand strategy, stakeholder engagement, and crafting integrated marketing solutions that elevate Bushtec’s global presence. Karen is known for her attention to detail, transparent communication, and ability to translate complex technical products into compelling, human-centred narratives. Her work strengthens client relationships and supports long-term business growth across multiple regions and sectors. Outside of work, Karen enjoys travelling, exploring the outdoors, and spending time with family and friends, and is committed to community initiatives that support children and local development.
Trusted by globally respected brands
World-renowned hospitality leaders demand partners who deliver on every promise. That’s why they choose Bushtec; because when your reputation depends on reliable, seamless execution, working with experienced people you can count on really matters.
Sustainability at our core
We are committed to creating luxury experiences that respect the environments they inhabit.
Through responsible manufacturing, thoughtful material selection, and long-lasting construction, our structures minimise environmental impact while maximising guest comfort.
ISO 9001 Certified
ISO 14001 Certified
ESG Sustainability Principles
Let's create something remarkable
Ready to bring your vision to life? Our team is here to partner with you on your next extraordinary hospitality project. Let’s discuss how we can help create an unforgettable experience.